Bijnis is now Zorit, and it has raised ₹27 crore for 60-minute deliveries to shops

Bijnis, the B2B wholesale startup that began in Agra in 2015, has a new name: Zorit. The company's own website now says "Bijnis is now Zorit" and dates the change to October 2026. The business is still run by the same company, Bizcrum Infotech Private Limited, with the same four founders.

The rename comes with fresh money. Reports say Zorit has raised about ₹27 crore (around $2.84 million) in a round led by Sparrow Capital.

The funding, and what is confirmed

Zorit's website lists Sparrow Capital and Better Capital among its backers, alongside WaterBridge Ventures, WestBridge Capital and Info Edge. The website does not state the size of the round.

The ₹27 crore figure comes from media reports (Indian Startup News, 30 Oct, and Indian Retailer, 31 Oct). Those reports say existing investors Info Edge and WaterBridge Ventures joined, along with Better Capital, company employees and angel investors including Shaadi.com founder Anupam Mittal and the founders of Shiprocket.

Indian Startup News also reports on a stock exchange filing by Info Edge dated 23 October. According to that report, Info Edge's subsidiary agreed to put in about ₹5 crore, and the filing showed Bizcrum's turnover at ₹113.89 crore in FY26, down from ₹132.62 crore in FY25, with a loss of ₹44.04 crore in FY26. We have not seen the filing itself.

What Zorit actually does

Zorit sells footwear, apparel and accessories to small, independent shops. According to its website:

• It sources from 600+ factories.
• It runs 15 dark stores, small local warehouses inside the cities it serves.
• Shops can order from ₹1,500 and pay on delivery.
• Stock reaches the shop in about 60 minutes where a dark store operates.
• Factories are paid in under 45 days.

The old way, the company says, ran through agents, distributors and wholesalers, with a minimum bulk order of about ₹35,000 and cash locked for around 90 days, in the company's own illustration.

The comeback angle

Zorit started as a marketplace that linked factories and shops. In December 2024 it rebuilt the business around its own inventory and dark stores. Its website says this lets one dark store serve about 300 retailers per pincode, against about 5 under the marketplace model. That is the company's own figure.

The turnaround matters because, as reports note, Info Edge wrote off its entire ₹76.65 crore investment in the company in May 2023. Info Edge is now putting in money again. The company also told reporters it has reached ₹120 crore in annualised sales and that nearly half its dark stores have broken even. These are company claims, not audited numbers.

Day1 take

Quick commerce in India is usually about groceries reaching homes in 10 minutes. Zorit is betting on a different customer: the shopkeeper in a smaller city who needs one more size of a shoe before the customer walks away. A written-off startup winning back its biggest investor is also a reminder that a hard pivot, done early, can save a company.

Sources: Zorit company page and Zorit and Bijnis FAQ (primary: rename, backers, dark stores, factories, order terms); Indian Startup News report (30 Oct 2026: round size, investors, Info Edge filing figures); Indian Retailer report (31 Oct 2026). Round size and financials rest on reports, not on a company announcement we could see.